Real Estate Development Marketing - A Specialist Article For Those Interested In Real Estate Development

Written by Colm Dillon


Fromrepparttar desk of Colm Dillon ...

Author of

"Residential Development Made Easy"

Real Estate Development Marketing!

When do you start?

As soon as you open your 'baby blue eyes' every morning!

"The Easy Part of Property Development is Spending Money" ... "Marketing Is What Gets It Back + A Bit More For Profit."

Anyone can spend money. It takes a good manager to spend it at a predetermined rate in line with a planned 'cash flow.'

So this topic is very important. People think Development Marketing is all about putting an advert inrepparttar 104000 paper, designing a brochure and following uprepparttar 104001 agents ... I don't think so folks!!

Marketing starts before you buyrepparttar 104002 land.

The location ofrepparttar 104003 land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector ofrepparttar 104004 buying public are you aiming for? Doesrepparttar 104005 site have local prominence? Doesrepparttar 104006 land have quality houses around it?

All of these questions impact on your marketing plan,repparttar 104007 home designs you select,repparttar 104008 costings and untimate sales prices.

So if marketing starts withrepparttar 104009 land selection, it logically then goes on torepparttar 104010 design stage. Assuming you don't want to just copy something you've seen another developer has done, you need market knowledge.

You need maket knowledge ofrepparttar 104011 exact standard of product you are competing against inrepparttar 104012 market now. Remember you won't be producing yours for another 12 months or so and you'll want to improve on what is being produced today, so you have a market difference. An 'Edge.'

Marketing is no more thanrepparttar 104013 presentation of your finished product torepparttar 104014 buying public inrepparttar 104015 most favourable light, highlighting allrepparttar 104016 benefits your home has overrepparttar 104017 competition.

One kind of marketing style that is a failure as far as I am concerned isrepparttar 104018 one that is based onrepparttar 104019 "Numbers Comparison." I am sure you've seenrepparttar 104020 on site project boards.

Our house has 5 of these, and 6 of those ... when that guy's house only has 4 of these and 3 of those. The potential buyer will eventually want to know these things, but "Right Now" they want to know "How They Feel" about living inrepparttar 104021 place, on your Road, in this neighborhood.

"Rental Negotiation Strategy": Use Your Capital For A Better Deal

Written by Colm Dillon


My report is for you to use your power to negotiate, not only a reduced weekly cost of accommodation, but also to getrepparttar best accommodation available inrepparttar 103999 area in which you wish to live.

Hello Colm Dillon here ...

Market conditions will effectrepparttar 104000 final outcome.

Irrespective, a good negotiation, following these guidelines, will save you money. Get to knowrepparttar 104001 state ofrepparttar 104002 market before you commence.

Determine how much you can afford to pay and then go higher. For example if you can afford $200 per week, start looking at a figure of say $250 - $260 per week. If you fall into a higher bracket; say $400 per week, start looking at $500.

Go to several real estate agencies and ask them what they have on their books atrepparttar 104003 amount you nominate. Also tell them your preferred areas.

Go throughrepparttar 104004 normal selection process and pickrepparttar 104005 best place in which you would be happy living.

Confirmrepparttar 104006 weekly/monthly rental withrepparttar 104007 agent andrepparttar 104008 length ofrepparttar 104009 lease term i.e. 6 months etc

Confirm withrepparttar 104010 agent that you really likerepparttar 104011 place, although there are a few others you like as well. Don’t say which ones, just giverepparttar 104012 impression that their agency is notrepparttar 104013 only 'cab onrepparttar 104014 rank.'

Note: Final selection by you will be made onrepparttar 104015 basis ofrepparttar 104016 landlord attitude, as you intend living inrepparttar 104017 property for a ‘while.’

Start The Negotiation. Askrepparttar 104018 agent to find out how muchrepparttar 104019 landlord would accept for a 12 month lease. He will probably reply by statingrepparttar 104020 same amount back to you as you would pay for a six month term.

Start ramping up your approach by enquiring about a 2 year term. At this stage you should be gettingrepparttar 104021 agent to phonerepparttar 104022 owner and coming back to you with a discount.

You could leaverepparttar 104023 agency for a hour or so ... allows time forrepparttar 104024 agent to see that you are giving serious consideration torepparttar 104025 other properties, as well as theirs.

Don't be to automatic in your process. "Time" is a wonderful tool in negotiation.

Generally talk a bit more torepparttar 104026 agent and raiserepparttar 104027 question of what discountrepparttar 104028 owner would accept for a 3 year lease term.

Again a phone call torepparttar 104029 owner should take place. Ifrepparttar 104030 agent is making allrepparttar 104031 decisions without callingrepparttar 104032 owner, you should insist, as h/er does not have a big latitude in rental decision making. The owner isrepparttar 104033 agent's ‘boss.’

You should expect a further discount from this latest approach.

The agent may start to feel as thoughrepparttar 104034 negotiating should be coming to an end. Don’t worry, you are about to bring outrepparttar 104035 ‘Big Guns.’

Confirm again that you are warming more and more torepparttar 104036 property, but there are a few other things you want to raise.

Tellrepparttar 104037 Agent that you would consider pre-paying 12 month rent in advance, ifrepparttar 104038 owner would come torepparttar 104039 party onrepparttar 104040 rent. Emphasize,repparttar 104041 lack of risk torepparttar 104042 owner; a large one off payment in his hand now that could be used to buy more property, etc etc.

Expect a reduction and Get It.

Depending on how your are going inrepparttar 104043 reduced rental stakes, in approaching your target base rent price, you may have one further go and offer 18 months or two years rent payment in advance.

You may hold off with this final offer by leavingrepparttar 104044 office afterrepparttar 104045 last response.

The agent and owner have given ground onrepparttar 104046 rent so they may be feeling a bit tender. Let them 'marinate' for a few hours; maybe even over night, then putrepparttar 104047 last proposal ofrepparttar 104048 18 to 24 month prepayment of rent.

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